Campaigns
A Campaign is a pre-defined series of cards that
keeps your name in front of your clients in a positive, meaningful way. You
can pre-schedule a
campaign of cards to go out on specific dates. There
are two types of campaigns, relationship
building campaigns and business
building campaigns.
Relationship Building Campaigns
Anniversary
Card Campaign: Do
you recognize the date when someone became a client? Sending a note on the
anniversary of your first doing business sends a powerful message.
Unexpected
Card Campaign: Sending an unexpected card every day to 1 –
3 clients can result in amazing results. The goal is to acknowledge your
clients for the contribution they make to your business. Make them feel like
they are a part of your success. Do not underestimate the power of this simple
system.
Thank-you Card Campaign: Clients want to be appreciated. You should thank
clients every time you have a meaningful connection. At a minimum a thank you
card should be sent at least 4 times a year.
Tip-of-The Month Campaign: Sending your clients quick tips, quotes or ideas for
getting more value from your services not only builds strong relationships, but
can also educate them on your other services and how they might profit from
them. Your monthly tips could include brief ideas that help your clients in
their business or personal lives and updates of what is happening in your
business. If you have special offers or new products, this can also alert your
clients to these services.
Birthday
Card Campaign: This is a system
for using birthday cards that is used by a millionaire insurance agent. This
agent does no cold calling, no advertising, no publicity and no asking for
referrals. Yet he has earned his millions by referrals! The beauty lies in its
simplicity.
Business Building Campaigns
Client
Referral Reminder: We are always told that the best way to get referrals is to ask for
them. This is a powerful system for letting your clients know that you’re
expanding your business and would like their support by referring their friends
and associates to you.
Weekly Prospect Generating Campaign: This
is a powerful way to develop a list of potential clients. The key idea is to
send a card that promotes your services to a set number of targeted prospects
each week. It could be a free
consultation, a sample of your products, a free trial, a special report, etc. You then follow up by phone.
Offline to Online Prospecting Campaign: This
is similar to the Weekly Prospect Generating Campaign, except that you give
prospects an incentive to contact you. The key idea is to present an item of
value to a limited number of target prospects each week. In your card you
direct them to your web site to complete a form to request their free gift. For
example it could be a special report, a free consultation, or a free trial of
your product. You then follow up with each person who visits your web site and
completes the form.
Center of Influence Referral: This
is a powerful way to generate high quality referrals. The key idea is to target
your clients and referral sources who have influence over others who would be good prospects for
your services.
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