<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Touch Point Marketing Services</title>
	<atom:link href="http://treatthemright.com/feed" rel="self" type="application/rss+xml" />
	<link>http://treatthemright.com</link>
	<description></description>
	<lastBuildDate>Tue, 30 Nov 2010 23:45:08 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Article Index</title>
		<link>http://treatthemright.com/article-index</link>
		<comments>http://treatthemright.com/article-index#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:29:03 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
		
		<guid isPermaLink="false">http://treatthemright.com/</guid>
		<description><![CDATA[Law of Attraction Six Ways to Make People Like You Simple Acts of Kindess: A Glass of milk! Loyalty Marketing The Power Of A Greeting Card Creating Customer Loyalty: a Six-Step Model Tips For Building Customer Relationships Personal Development What&#039;s Most Important In Life: Lessons From The Guy Next Door Six Ways to Make People Like You Simple Acts of Kindess: A Glass of milk! Referral Marketing 3 Steps to Maximize Your Referral Radar Creating Customer Loyalty: a Six-Step Model<a href="http://treatthemright.com/article-index">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<ul id="sitemap_list" class="sitemap_disp_level_0">
<li class="cat-item cat-item-42"><a href="http://treatthemright.com/category/law-of-attraction/" title="Law of Attraction">Law of Attraction</a>
<ul>
	<li class="post-item post-item-100"><a href="http://treatthemright.com/six-ways-to-make-people-like-you/" title="Six Ways to Make People Like You">Six Ways to Make People Like You</a></li>
	<li class="post-item post-item-1"><a href="http://treatthemright.com/simple-acts-of-kindness/" title="Simple Acts of Kindess: A Glass of milk!">Simple Acts of Kindess: A Glass of milk!</a></li>
</ul>
</li>
<li class="cat-item cat-item-31"><a href="http://treatthemright.com/category/loyalty-marketing/" title="Loyalty Marketing">Loyalty Marketing</a>
<ul>
	<li class="post-item post-item-113"><a href="http://treatthemright.com/the-power-of-a-greeting-card/" title="The Power Of A Greeting Card">The Power Of A Greeting Card</a></li>
	<li class="post-item post-item-64"><a href="http://treatthemright.com/creating-customer-advocates-a-six-step-model/" title="Creating Customer Loyalty: a Six-Step Model">Creating Customer Loyalty: a Six-Step Model</a></li>
	<li class="post-item post-item-90"><a href="http://treatthemright.com/buildinge-customer-relationships/" title="Tips For Building Customer Relationships">Tips For Building Customer Relationships</a></li>
</ul>
</li>
<li class="cat-item cat-item-6"><a href="http://treatthemright.com/category/personal-development/" title="Personal Development">Personal Development</a>
<ul>
	<li class="post-item post-item-120"><a href="http://treatthemright.com/whats-most-important-in-life/" title="What&#039;s Most Important In Life: Lessons From The Guy Next Door">What&#039;s Most Important In Life: Lessons From The Guy Next Door</a></li>
	<li class="post-item post-item-100"><a href="http://treatthemright.com/six-ways-to-make-people-like-you/" title="Six Ways to Make People Like You">Six Ways to Make People Like You</a></li>
	<li class="post-item post-item-1"><a href="http://treatthemright.com/simple-acts-of-kindness/" title="Simple Acts of Kindess: A Glass of milk!">Simple Acts of Kindess: A Glass of milk!</a></li>
</ul>
</li>
<li class="cat-item cat-item-7"><a href="http://treatthemright.com/category/referral-marketing/" title="Referral Marketing">Referral Marketing</a>
<ul>
	<li class="post-item post-item-54"><a href="http://treatthemright.com/3-steps-to-maximize-your-referral-radar/" title="3 Steps to Maximize Your Referral Radar">3 Steps to Maximize Your Referral Radar</a></li>
	<li class="post-item post-item-64"><a href="http://treatthemright.com/creating-customer-advocates-a-six-step-model/" title="Creating Customer Loyalty: a Six-Step Model">Creating Customer Loyalty: a Six-Step Model</a></li>
</ul>
</li>
<li class="cat-item cat-item-4"><a href="http://treatthemright.com/category/relationship-marketing/" title="Relationship Marketing">Relationship Marketing</a>
<ul>
	<li class="post-item post-item-113"><a href="http://treatthemright.com/the-power-of-a-greeting-card/" title="The Power Of A Greeting Card">The Power Of A Greeting Card</a></li>
	<li class="post-item post-item-77"><a href="http://treatthemright.com/building-profitable-relationships-online/" title="Building Profitable Relationships Online">Building Profitable Relationships Online</a></li>
	<li class="post-item post-item-60"><a href="http://treatthemright.com/5-tips-for-proactive-appreciation-marketin/" title="5 Tips for Proactive Appreciation Marketing">5 Tips for Proactive Appreciation Marketing</a></li>
	<li class="post-item post-item-90"><a href="http://treatthemright.com/buildinge-customer-relationships/" title="Tips For Building Customer Relationships">Tips For Building Customer Relationships</a></li>
<li class="cat-item cat-item-5"><a href="http://treatthemright.com/category/relationship-marketing/greeting-cards/" title="Greeting Cards">Greeting Cards</a>
<ul>
	<li class="post-item post-item-113"><a href="http://treatthemright.com/the-power-of-a-greeting-card/" title="The Power Of A Greeting Card">The Power Of A Greeting Card</a></li>
</ul>
</li>
<li class="cat-item cat-item-8"><a href="http://treatthemright.com/category/relationship-marketing/networking/" title="Networking">Networking</a>
<ul>
	<li class="post-item post-item-77"><a href="http://treatthemright.com/building-profitable-relationships-online/" title="Building Profitable Relationships Online">Building Profitable Relationships Online</a></li>
</ul>
</li>
</ul>
</li>
</ul>

]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/article-index/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contact Me</title>
		<link>http://treatthemright.com/contact-me</link>
		<comments>http://treatthemright.com/contact-me#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:26:20 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
		
		<guid isPermaLink="false">http://treatthemright.com/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[[contact-form]
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/contact-me/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disclaimer</title>
		<link>http://treatthemright.com/disclaimer</link>
		<comments>http://treatthemright.com/disclaimer#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:21:37 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
		
		<guid isPermaLink="false">http://treatthemright.com/</guid>
		<description><![CDATA[Hey Folks, In accordance with the new guidelines from the FTC I am required to inform you that some of the links on this website, either through banners, text links, anywhere throughout this website, are in fact affiliate links, and if you purchase products through these links then I get paid a commission. The amount of commission varies from product to product. Some URL’s may be masked and forwarded, so that they re-direct through my affiliate link and I earn<a href="http://treatthemright.com/disclaimer">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>Hey Folks,</p>
<p>In accordance with the new guidelines from the FTC I am required to  inform you that some of the links on this website, either through banners, text links, anywhere throughout this website, are in fact  affiliate links, and if you purchase products through these links then I  get paid a commission. The amount of commission varies from product to  product.</p>
<p>Some URL’s may be masked and forwarded, so that they  re-direct through my affiliate link and I earn commission if you buy  through these also.</p>
<p>If you are an affiliate or product marketer online then I recommend you read the guidelines from the FTC also, and you can do so  here: <a href="http://www.ftc.gov/opa/2009/10/endortest.shtm" target="_blank">http://www.ftc.gov/opa/2009/10/endortest.shtm</a></p>
<p>IMPORTANT NOTE:  I ONLY recommend  products to you my loyal visitors that I feel are high quality and will  be helpful to you in your marketing efforts.</p>
<p>Thanks for visiting Success Tips Online!</p>
<p>Bob Gallo</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/disclaimer/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Privacy Policy</title>
		<link>http://treatthemright.com/privacy-policy</link>
		<comments>http://treatthemright.com/privacy-policy#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:20:51 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
		
		<guid isPermaLink="false">http://treatthemright.com/</guid>
		<description><![CDATA[We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site (?Visitors?) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by Your Site (collectively, ?Services?) (?Authorized Customers?). &#8220;Personally Identifiable Information&#8221; refers to any information that identifies or can be used to identify, contact, or locate the<a href="http://treatthemright.com/privacy-policy">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site (?Visitors?) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by Your Site  (collectively, ?Services?) (?Authorized Customers?).</p>
<p><strong>&#8220;Personally Identifiable Information&#8221; </strong>refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.</p>
<p><strong>What Personally Identifiable Information is collected? </strong></p>
<p>We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers: the names, addresses, phone numbers and email addresses of Authorized Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase or sell.</p>
<p><strong>What organizations are collecting the information? </strong></p>
<p>In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorized Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorized Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.</p>
<p><strong>How does the Site use Personally Identifiable Information?</strong></p>
<p>We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests on the Site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.</p>
<p><strong>With whom may the information may be shared?</strong></p>
<p>Personally Identifiable Information about Authorized Customers may be shared with other Authorized Customers who wish to evaluate potential transactions with other Authorized Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to ?opt out? of receiving information or being contacted by us or by any agency acting on our behalf.</p>
<p><strong>How is Personally Identifiable Information stored?</strong></p>
<p>Personally Identifiable Information collected by us   is securely stored and is not accessible to third parties or employees of our web<br />
site   except for use as indicated above.</p>
<p><strong>What choices are available to Visitors regarding collection, use and distribution of the information?</strong></p>
<p>Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by using<br />
our Contact Form</p>
<p><strong>Are Cookies Used on the Site?</strong></p>
<p>Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies for security purposes to protect our Authorized Customers. For example, if an Authorized Customer is logged on and the site is unused for more than 10 minutes, we will automatically log the Authorized Customer off.</p>
<p><strong>How do you  use login information? </strong></p>
<p>We   use login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user?s movement and use, and gather broad demographic information.</p>
<p><strong>What partners or service providers have access to Personally Identifiable Information from Visitors and/or Authorized Customers on the Site?</strong></p>
<p>We   have entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need to know basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information.</p>
<p>Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers.</p>
<p><strong>How do you keep Personally Identifiable Information secure?</strong></p>
<p>All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.</p>
<p><strong>How can Visitors correct any inaccuracies in Personally Identifiable Information?</strong></p>
<p>Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by contacting<br />
us using our Contact Form.</p>
<p><strong>Can a Visitor delete or deactivate Personally Identifiable Information collected by the Site?</strong></p>
<p>We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site?s database by using<br />
our Contact Form. However, because of backups and records of deletions, it may be impossible to delete a Visitor?s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.</p>
<p><strong>What happens if the Privacy Policy Changes?</strong></p>
<p>We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.</p>
<p><strong>Links:</strong></p>
<p>This web site contains links to other web sites. Please note that when you click on one of these links, you are moving to another web site. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.</p>
<p><span style="font-family: Arial,Helvetica,Garmond; font-size: x-small;"><span> </span></span></p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/privacy-policy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Terms of Use</title>
		<link>http://treatthemright.com/terms-of-use</link>
		<comments>http://treatthemright.com/terms-of-use#comments</comments>
		<pubDate>Tue, 30 Nov 2010 20:19:59 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
		
		<guid isPermaLink="false">http://treatthemright.com/</guid>
		<description><![CDATA[SITE TERMS AND CONDITIONS OF USE We have taken every effort to design our Web site to be useful, informative, helpful and honest. Hopefully we&#8217;ve accomplished that &#8211; and would ask that you let us know if you&#8217;d like to see improvements or changes that would make it even easier for you to find the information you need and want. All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to<a href="http://treatthemright.com/terms-of-use">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><strong>SITE TERMS AND CONDITIONS OF USE</strong></p>
<p>We have taken every effort to design our Web site to be useful, informative, helpful and honest. Hopefully we&#8217;ve accomplished that &#8211; and would ask that you let us know if you&#8217;d like to see improvements or changes that would make it even easier for you to find the information you need and want.</p>
<p>All we ask is that you agree to abide by the following Terms and Conditions. Take a few minutes to look them over because by using our site you automatically agree to them.</p>
<p>Naturally, if you don&#8217;t agree, please do not use the site. We reserve the right to make any modifications that we deem necessary at any time. Please continue to check these terms to see what those changes may be!</p>
<p>Your continued use of our  web site means that you accept those changes.</p>
<p>THANKS AGAIN FOR VISITING!</p>
<p><strong>Restrictions on Use of Our Online Materials. </strong></p>
<p>All Online Materials on our web site, including, without limitation, text, software, names, logos, trademarks, service marks, trade names, images, photos, illustrations, audio clips, video clips, and music are the copyrighted intellectual property of this web site and it&#8217;s owners.</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/terms-of-use/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Steps to Maximize Your Referral Radar</title>
		<link>http://treatthemright.com/3-steps-to-maximize-your-referral-radar.html</link>
		<comments>http://treatthemright.com/3-steps-to-maximize-your-referral-radar.html#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:56:09 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Referral Marketing]]></category>
		<category><![CDATA[business by referral]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[referral marketing blog]]></category>
		<category><![CDATA[referral marketing ideas]]></category>
		<category><![CDATA[referral marketing plan]]></category>
		<category><![CDATA[referral marketing system]]></category>
		<category><![CDATA[referral marketing tips]]></category>
		<category><![CDATA[referral marketing tools]]></category>

		<guid isPermaLink="false">http://treatthemright.com/?p=54</guid>
		<description><![CDATA[This article introduces a three step Referral Marketing System that will help you increase your referral radar and build a network of referral partners who generate a continuous flow of new business. While most business owners and sales professional know that qualified referrals make the best clients, they fail to follow a systematic approach to building relationships with a network of referral partners that generate a continuous flow of word-of-mouth business. To start a great referral network, you&#8217;ll need to<a href="http://treatthemright.com/3-steps-to-maximize-your-referral-radar.html">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>This article introduces a three step Referral Marketing System that will help you increase your referral radar and build a network of referral partners who generate a continuous flow of new business.</p>
<p>While most business owners and sales professional know that qualified referrals make the best clients, they fail to follow a systematic approach to building relationships with a network of referral partners that generate a continuous flow of word-of-mouth business.</p>
<p>To start a great referral network, you&#8217;ll need to be familiar with these three steps:</p>
<ol type="1">
<li>Meet approximately four to six people who fit your networking criteria.</li>
<li> Get together regularly and consistently add value to the relationship-give first!</li>
<li> Train your partners-and get training-on how to provide each other&#8217;s ideal referrals.</li>
</ol>
<p><strong>Step I: Find referral partners:</strong> Look for four to six referral partners in regular contact with people who would make good clients for you.</p>
<p><strong>Touch-Point Tip: </strong>When choosing a referral partner, it is quality, not quantity, that you&#8217;re after.  Establish guidelines for what you&#8217;re looking for in a referral partner and what you have to contribute to the relationship.</p>
<p><strong>Step II: Establish regular contact and consistently add value: </strong> In order to make your referral relationships work, you need to stay in touch, consistently provide value to each other, and become an information broker for your referral partners.</p>
<p><strong>Step III: Give and get referrals: </strong> Once you have built a certain degree of trust with your allies, there are two key strategies you can use to maximize the number of referrals you give and receive from your referral partners.</p>
<p>First and most important is referral training. Teach your referral partners how to find business for you. Most business owners and sales professionals make the mistake of thinking that what they do is obvious and easy to talk about. But people think about themselves 95% of the time; other professionals need you to make what you offer simple and clear, so they can easily open the door for you to their contact sphere. But remember to be reciprocal-learn how to help your referral partners, too. Be sure you can make a clear and effective presentation of what they do.</p>
<p>Second, be a supportive resource for your referral partners.  If you are not able to send partner referrals, keep in contact, share articles of value, give an unexpected gift, share your knowledge and most importantly provide introductions to your contacts that can provide referrals.</p>
<p>By consistently following through on these three steps, you&#8217;ll be on your way to building a strong referral network. Why not give it a try? It’s a fun and profitable way to market any business.</p>
<p>I hope you found this article to be informative and helpful. I welcome your comments and suggestions. If I can help you in any way feel free to contact me.</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/3-steps-to-maximize-your-referral-radar.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Profitable Relationships Online</title>
		<link>http://treatthemright.com/building-profitable-relationships-online.html</link>
		<comments>http://treatthemright.com/building-profitable-relationships-online.html#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:55:29 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[business to business relationship marketing]]></category>
		<category><![CDATA[consumer relationship marketing]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[online relationship marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[relationship marketing is]]></category>
		<category><![CDATA[relationship marketing online]]></category>
		<category><![CDATA[relationship marketing strategies]]></category>
		<category><![CDATA[relationship marketing strategy]]></category>
		<category><![CDATA[strategies of relationship marketing]]></category>

		<guid isPermaLink="false">http://treatthemright.com/?p=77</guid>
		<description><![CDATA[I spend much of my working day helping people develop profitable relationships both online and in their local market.If I&#8217;ve learned anything, it&#8217;s that networking is networking. For some reason many social networkers seem to forget all of the rules for building relationships the minute they log into their computer. As soon as they meet you they imediately pitch their product or opportunity. This is an approach that is doomed to failure and often results in their having their profile<a href="http://treatthemright.com/building-profitable-relationships-online.html">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>I spend much of my working day helping people develop profitable relationships both online and in their local market.If I&#8217;ve learned anything, it&#8217;s that networking is networking.</p>
<p>For some reason many social networkers seem to forget all of the rules for building relationships the minute they log into their computer. As soon as they meet you they imediately pitch their product or opportunity. This is an approach that is doomed to failure and often results in their having their profile pages removed. What follows are 7 suggestions for building profitable relationship online.</p>
<ol type="1">
<li style="margin-bottom: 12pt;">Build the relationship before you talk about your business.</li>
<li style="margin-bottom: 12pt;">Strive to meet people who share similar inerests with you, make friends with enough people who look at life like you do and your business will prosper.</li>
<li style="margin-bottom: 12pt;">Take the time to learn about your new online friend.</li>
<li style="margin-bottom: 12pt;">Strive to help not sell.</li>
<li style="margin-bottom: 12pt;">Don&#8217;t presume that everyone you connect with is a prospect for your service or opportunity.</li>
<li style="margin-bottom: 12pt;">Make a friend first and if and only if your new friend has a need for what you have to offer ask permission to share what you have.</li>
<li style="margin-bottom: 12pt;">Develop a referral relationship, share what you do and learn what your online friends do so that you can help each other achieve your business and personal goals.</li>
</ol>
<p>I&#8217;m firmly belive that givers gain, both online and offline. Focus on friends first and the business will follow.</p>
<p><strong>Food for thought</strong> &#8211; a profitable relationship does not have to involve business. I believe that every friend I make online or offline adds value to my life, that true profit.</p>
<p>I hope you found this article to be informative and helpful. I welcome your comments and suggestions. If I can help you in any way feel free to contact me.</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/building-profitable-relationships-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips for Proactive Appreciation Marketing</title>
		<link>http://treatthemright.com/5-tips-for-proactive-appreciation-marketin.html</link>
		<comments>http://treatthemright.com/5-tips-for-proactive-appreciation-marketin.html#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:53:58 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[appreciation marketing]]></category>
		<category><![CDATA[build customer relationships]]></category>
		<category><![CDATA[building business relationships]]></category>
		<category><![CDATA[building customer loyalty]]></category>
		<category><![CDATA[business by referral]]></category>

		<guid isPermaLink="false">http://treatthemright.com/?p=60</guid>
		<description><![CDATA[Imagine what it would be like if every one of your clients was supporting you in your quest to succeed. Would they be providing referrals?  Would they be paying the full value for your services? Would they be buying more often? What would they be doing to help you that they are not doing now? Following the guidelines in this article can go a long way to making the above dream a reality. Vision It’s said that appreciation beats self-promotion<a href="http://treatthemright.com/5-tips-for-proactive-appreciation-marketin.html">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>Imagine what it would be like if every one of your clients was supporting you in your quest to succeed. Would they be providing referrals?  Would they be paying the full value for your services? Would they be buying more often? What would they be doing to help you that they are not doing now? Following the guidelines in this article can go a long way to making the above dream a reality.</p>
<p><strong>Vision</strong></p>
<p>It’s said that appreciation beats self-promotion every time. Do you agree? If so, do you have a written client appreciation plan in place? Does it include a vision of what it should accomplish in the minds of your clients? If not, you’re missing out on a powerful resource &#8211; your clients. A well focused customer appreciation plan can turn your clients into loyal advocates who will go the extra mile to help you succeed.</p>
<p>Be sure to share your vision with your employees and co-workers and get their feedback. The most effective visions are those that are shared by everyone in your organization.  When involved, people will believe it and live it!  Be certain that the resulting vision is clearly communicated to everyone connected with your organization.</p>
<p><strong>Appreciation Oriented Culture</strong></p>
<p>All employees and co-workers must realize that they work for the client.  Does every person in your organization understand the impact they have on your clients, and that their job is to ensure the ultimate satisfaction of all clients? Every other task is of secondary importance.</p>
<p><strong>Written Appreciation Policies</strong></p>
<p>Customer appreciation policies that are written benefit both your customers and employees.</p>
<p>Make certain that your staff and co-workers understand the importance of their part in developing a culture focused on showing appreciation to your clients for the part that they play in your organizations success.</p>
<p><strong>Training</strong></p>
<p>Train, train and then retrain yourself, your employees and your co-workers. Give them on-the-job training, off-the-job training, tapes, books, seminars, workshops, and anything else that will help them interact in meaningful ways with your clients.  Encourage both professional and personal development.</p>
<p><strong>Clear Standards of Performance</strong></p>
<p>Does everyone know exactly what he or she must do to go beyond customer service into the realm of customer appreciation?  Create clear standards that are measurable so that you can reward them when they do move beyond customer service. When employees achieve these performance levels, customer retention, increased sales, customer loyalty and referrals will naturally follow.</p>
<p>The above five steps are simple but not easy. It takes determination, focus and hard work to move beyond customer service and into the realm of customer appreciation. The rewards, both personal and financial, are well worth it.</p>
<p>I hope you found this article to be informative and helpful. I welcome your comments and suggestions. If I can help you in any way feel free to contact me.</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/5-tips-for-proactive-appreciation-marketin.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips For Building Customer Relationships</title>
		<link>http://treatthemright.com/buildinge-customer-relationships.html</link>
		<comments>http://treatthemright.com/buildinge-customer-relationships.html#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:53:00 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Loyalty Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[building customer loyalty]]></category>
		<category><![CDATA[building customer relationships]]></category>
		<category><![CDATA[business by referral]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer loyalty marketing]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://treatthemright.com/?p=90</guid>
		<description><![CDATA[Most business owners and sales professionals drop the ball when it comes to recognizing and appreciating their clients, especially during the first 60 days. Why not use this natural tendency of others to slack off to separate yourself from your competition? Your clients will become enthusiastic supporters who talk to their friends about the special attention they&#8217;re getting from you. You&#8217;ll obliterate any buyer&#8217;s remorse. They&#8217;ll tell others how great it feels to know they&#8217;ve made the right choice. It<a href="http://treatthemright.com/buildinge-customer-relationships.html">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>Most business owners and sales professionals drop the ball when it comes to recognizing and appreciating their clients, especially during the first 60 days.</p>
<p>Why not use this natural tendency of others to slack off to separate yourself from your competition? Your clients will become enthusiastic supporters who talk to their friends about the special attention they&#8217;re getting from you. You&#8217;ll obliterate any buyer&#8217;s remorse. They&#8217;ll tell others how great it feels to know they&#8217;ve made the right choice.</p>
<p>It goes without saying that you must be excellent at what you do and deliver what you promise, otherwise no amount of customer recognition or appreciation will turn a client into a friend.</p>
<p><strong>Use a system</strong></p>
<p>Here is a simple, inexpensive, easy-to-implement system for building a productive and profitable relationship with virtually any new customer. It&#8217;s designed to create loyal customers who continuously tell their friends and associates how great you are.</p>
<blockquote><p>Immediately send a card to your client thanking him for the trust and confidence he placed in you when he became a customer. Don&#8217;t underestimate the power of a personal card. It doesn&#8217;t take long to do it, and it makes a big impact.</p></blockquote>
<blockquote><p>If you have an assistant, have them call to welcome your new client and introduce themselves. This shows that your whole team is ready to serve.</p></blockquote>
<blockquote><p>Call your client within 3 days to personally thank them again and see if they have any questions or need any assistance. On this call tell them you&#8217;d like to spend a half-hour or so getting to know them better so that you may be able to refer business to them (or help them reach their goals). Schedule either a phone call or a meeting over coffee. Try to schedule it the next week. This shows that you really care and can have a powerful impact.</p></blockquote>
<blockquote><p>When you meet, either by phone or in person, focus on their needs, desires, dreams and goals. Ask questions about them. Get to know how you can help them. If you have not done so yet, get family information and birthdays. Make a friend.</p></blockquote>
<p><strong>After your meeting</strong></p>
<blockquote><p>Use the Internet to find an article, web site or other resources that can help your client. Email this to them with a short note. Send a card letting them know how nice it was meeting with them.</p></blockquote>
<blockquote><p>Schedule a birthday card to go out a week before the birthdays that you&#8217;ve gathered. Be creative; if the client has a small boy, send him a card from your dog rather than yourself. These should be real cards, the kind your client can touch and feel, not e-cards. They should also include a personal note.</p></blockquote>
<blockquote><p>One way to do this is to buy the cards on your way home from the meeting, address them, stamp them and put them in a tickler file. Then on the day you send them include a personal note and mail it.</p></blockquote>
<blockquote><p><strong>NOTE:</strong> I use an automated system that sends these cards out for me. It&#8217;s a powerful system that lets me send a greeting card using the internet and my computer. I choose a card, type in a note, address it, and click Send. The company prints it, stuffs it, stamps it and mails it for only $2.99 and that includes the postage! They also provide a wholesale package that cuts the cost in half.  If you&#8217;d like to give it a try visit: http://treatthemright.net</p></blockquote>
<blockquote><p>About a week after your meeting send a follow-up thank you. Include a brief note telling why you&#8217;re glad he is your client. You may want to include a gift card &#8211; I often use a $5 Starbucks card. Note: If you&#8217;re in an industry such as Real Estate where an after the sale gift is standard procedure, this should be in addition to that gift.</p></blockquote>
<blockquote><p>During the next month or two connect with your client at least once a week, then aim for twice a month.  If you have a newsletter this is a great way to keep in front of your client continuously.</p></blockquote>
<p><strong>Suggestions for keeping in front of your client</strong></p>
<p>Check the Internet for articles or resources of interest to your client. If I find a number of sources, I save them and then drip them on my client. Too much information all at once can be a burden rather then a help.</p>
<p>Keep your eyes out for anything of interest to your new client; books, web sites or other offline resources. For example, say your client likes Italian food and you learn of a new restaurant. Give them a call and tell them about it, or email them.</p>
<p>The point is, you want to stay in front of your clients in ways that provide value to them and at the same show that you recognize and appreciate the contribution they make to your success.  Do this and they will enthusiastically look for people to send your way.</p>
<p>I hope you found this article to be informative and helpful. I welcome your comments and suggestions. If I can help you in any way feel free to contact me.</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/buildinge-customer-relationships.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Most Important In Life: Lessons From The Guy Next Door</title>
		<link>http://treatthemright.com/whats-most-important-in-life.html</link>
		<comments>http://treatthemright.com/whats-most-important-in-life.html#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:48:54 +0000</pubDate>
		<dc:creator>Bob Gallo</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[personal success]]></category>
		<category><![CDATA[self development]]></category>

		<guid isPermaLink="false">http://treatthemright.com/?p=120</guid>
		<description><![CDATA[I seldom post articles that I receive in my email, but this really touched me and I hope it touches you as well. It had been some time since Jack had seen the old man. College, girls, career, and life itself got in the way. In fact, Jack moved clear across the country in pursuit of his dreams. There, in the rush of his busy life, Jack had little time to think about the past and often no time to<a href="http://treatthemright.com/whats-most-important-in-life.html">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p>I seldom post articles that I receive in my email, but this really touched me and I hope it touches you as well.</p>
<p>It had been some time since Jack had seen the old man. College, girls, career, and life itself got in the way. In fact, Jack moved clear across the country in pursuit of his dreams. There, in the rush of his busy life, Jack had little time to think about the past and often no time to spend with his wife and son. He was working on his future, and nothing could stop him.</p>
<p>Over the phone, his mother told him, &#8220;Mr. Belser died last night. The funeral is Wednesday.&#8221; Memories flashed through his mind like an old newsreel as he sat quietly remembering his childhood days.</p>
<p>&#8220;Jack, did you hear me?&#8221;</p>
<p>&#8220;Oh, sorry, Mom. Yes, I heard you. It&#8217;s been so long since I thought of him. I&#8217;m sorry, but I honestly thought he died years ago,&#8221; Jack said.</p>
<p>&#8220;Well, he didn&#8217;t forget you. Every time I saw him he&#8217;d ask how you were doing. He&#8217;d reminisce about the many days you spent over &#8216;his side of the fence&#8217; as he put it,&#8221; Mom told him.</p>
<p>&#8220;I loved that old house he lived in,&#8221; Jack said.</p>
<p>&#8220;You know, Jack, after your father died, Mr. Belser stepped in to make sure you had a man&#8217;s influence in your life,&#8221; she said</p>
<p>&#8220;He&#8217;s the one who taught me carpentry,&#8221; he said. &#8220;I wouldn&#8217;t be in this business if it weren&#8217;t for him. He spent a lot of time teaching me things he thought were important&#8230;Mom, I&#8217;ll be there for the funeral,&#8221; Jack said.</p>
<p>As busy as he was, he kept his word. Jack caught the next flight to his hometown. Mr. Belser&#8217;s funeral was small and uneventful. He had no children of his own, and most of his relatives had passed away.</p>
<p>The night before he had to return home, Jack and his Mom stopped by to see the old house next door one more time.</p>
<p>Standing in the doorway, Jack paused for a moment. It was like crossing over into another dimension, a leap through space and time The house was exactly as he remembered. Every step held memories. Every picture, every piece of furniture&#8230;.Jack stopped suddenly.</p>
<p>&#8220;What&#8217;s wrong, Jack?&#8221; his Mom asked.</p>
<p>&#8220;The box is gone,&#8221; he said</p>
<p>&#8220;What box?&#8221; Mom asked.</p>
<p>&#8220;There was a small gold box that he kept locked on top of his desk. I must have asked him a thousand times what was inside. All he&#8217;d ever tell me was &#8216;the thing I value most,&#8217;&#8221; Jack said.</p>
<p>It was gone. Everything about the house was exactly how Jack remembered it, except for the box. He figured someone from the Belser family had taken it.</p>
<p>&#8220;Now I&#8217;ll never know what was so valuable to him,&#8221; Jack said. &#8220;I better get some sleep. I have an early flight home, Mom.&#8221;</p>
<p>It had been about two weeks since Mr. Belser died Returning home from work one day Jack discovered a note in his mailbox. &#8220;Signature required on a package. No one at home. Please stop by the main post office within the next three days,&#8221; the note read.</p>
<p>Early the next day Jack retrieved the package. The small box was old and looked like it had been mailed a hundred years ago. The handwriting was difficult to read, but the return address caught his attention. &#8220;Mr. Harold Belser&#8221; it read. Jack took the box out to his car and ripped open the package. There inside was the gold box and an envelope Jack&#8217;s hands shook as he read the note inside.</p>
<p>&#8220;Upon my death, please forward this box and its contents to Jack Bennett. It&#8217;s the thing I valued most in my life.&#8221; A small key was taped to the letter. His heart racing, as tears filling his eyes, Jack carefully unlocked the box. There inside he found a beautiful gold pocket watch.</p>
<p>Running his fingers slowly over the finely etched casing, he unlatched the cover. Inside he found these words engraved:</p>
<p>&#8220;Jack, Thanks for your time! -Harold Belser.&#8221;</p>
<p>&#8220;The thing he valued most was&#8230;my time&#8221;</p>
<p>Jack held the watch for a few minutes, then called his office and cleared his appointments for the next two days. &#8220;Why?&#8221; Janet, his assistant asked.</p>
<p>&#8220;I need some time to spend with my son,&#8221; he said.</p>
<p>&#8220;Oh, by the way, Janet, thanks for your time!&#8221;</p>
<p>&#8220;Life is not measured by the number of breaths we take but by the moments that take our breath away,&#8221;</p>
<p>Think about this. You may not realize it, but it&#8217;s 100% true.</p>
<ol type="1">
<li>At least 2 people in this world love you so much they would die for you.</li>
<li>At least 15 people in this world love you in some way.</li>
<li>A smile from you can bring happiness to anyone, even if they don&#8217;t like you.</li>
<li>Every night, SOMEONE thinks about you before they go to sleep.</li>
<li>You mean the world to someone.</li>
<li> If not for you, someone may not be living.</li>
<li>You are special and unique.</li>
<li>When you think you have no chance of getting what you want, you probably won&#8217;t get it, but if you trust God to do what&#8217;s best, and wait on His time, sooner or later, you will get it or something better.</li>
<li>When you make the biggest mistake ever, something good can still come from it.</li>
<li>When you think the world has turned its back on you, take a look: you most likely turned your back on the world.</li>
<li>Someone that you don&#8217;t even know exists loves you.</li>
<li>Always remember the compliments you received. Forget about the rude remarks.</li>
<li>Always tell someone how you feel about them; you will feel much better when they know and you&#8217;ll both be happy .</li>
<li>If you have a great friend, take the time to let them know that they are great.</li>
</ol>
<p>Share this post with all the people you care about, if you do so, you will certainly brighten someone&#8217;s day and might change their perspective on life&#8230;for the better.</p>
<p>To everyone who is visiting my web site &#8221; Thanks for your time &#8220;</p>
]]></content:encoded>
			<wfw:commentRss>http://treatthemright.com/whats-most-important-in-life.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

